In the strategy development phase, Blue Archer consults with you on your overall goals and examines your markets and positioning, value proposition, and business model.  Marketing strategy development also gives you an opportunity to revisit your company’s mission statement.  Blue Archer will help you establish a unique mission statement related to your marketing project, as well as discuss your messaging requirements and mechanisms for communicating that message to your target market.

The initial brainstorming session provides the strategic foundation for the creation of a tactical plan that aligns your goals and objectives.  Blue Archer will determine the best marketing mix to achieve your desired results and assemble these ideas into a formal, written marketing charter.  Whether you are responding to changes within your industry or target market, introducing new products and services for your company, or updating your overall branding, a marketing charter is a necessary road map for execution.  Once a marketing charter is in place and Blue Archer defines the required action items, you are ready to move forward with the implementation your marketing initiatives.